What might have remained a quiet, private dream officially took flight through a shared passion between Sarah (Cloud9 Paws & Peaks) and Lily, the Indonesian-born founder of The Loempie. Living in the Netherlands with her husband Danny, their sons Samuel and Julian, and their two cherished Cavaliers, Pieta and Gracie, Lily had already built a beloved brand crafting handcrafted dog clothing and specialized Cavalier snoods, supported by an active, tight-knit Instagram community.

In December 2025, Sarah reached out to Lily with a simple yet ambitious invitation: Would she and her family consider coming to Zermatt for a Cavalier retreat? Lily instantly felt the vision and jumped on board without hesitation.

At the time, Cloud9’s online journey was just beginning—Sarah didn't even have an Instagram account yet, launching one in January 2026 specifically to share this alpine dream. While Sarah curated the physical experience on the ground in Zermatt, Lily brought her deep understanding of the Cavalier community, crafting engaging content and connecting directly with owners across the globe.

With Hotel ZERMAMA joining as a key partner and co-sponsor, the retreat quickly transformed from a direct message between two dog lovers in different countries into a truly international gathering under the Matterhorn. Lily’s warm spirit helped shape the retreat's soul long before the first guests arrived, turning an ambitious idea into an unforgettable reality for Cavaliers and their humans.